̎Hey, can you ride downhill in Lentilly without brakes ? ̎ ̎
Yep, ‘course ! ̎
Well, perhaps that was a little tough on Lionel’s knees, but he still is the adventurous type. First a journalist and then a writer, Lionel has travelled around the world and written fifteen books (mainly published by Actes Sud) about the pioneers of the environmental transition (Pierre Rabhi, Vandana Shiva, Rob Hopkins, etc.) and the most environmentally-committed companies. After a few years of strategic monitoring for a Social and Environmental Responsibility (SER) consulting firm and becoming the head of a foundation, Lionel was still keen to embark on new projects. That is when his wife Nina thought co-creating a family business might do the trick :
̎" Hey, can you set up the sectors of a range of eco design toys for me ?
̎ ̎Yep, ‘course ! ̎
All year round Lionel loves climbing the mountains that surround his home and setting off on bike trips with his family and a couple of bags. And, by the way, you will be pleased to know that nowadays his bike is equipped with good brakes."